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To influence how companies distribute their IT budgets, you need to provide evidence that your cybersecurity product protects current assets and also drives growth. Use key metrics from case studies and testimonials to show ROI. Give your audience snackable content that prioritizes the return on investment. What are the stats that you can use to show your effectiveness? Provide these in bite-sized stats instead of lengthy downloads that no one will read.
Help your audience align security with business goals, again offering free tools, downloads, or infographics with stats that the CISO can take to the other C-levels or the executive can take to the CEO to fight for more funding.
From my use case with it, it works fine. I am not going to comment on its ability to integrate with other solutions that are not strictly endpoint protection. They now have the capability of centralized management. When I first started working with Malwarebytes, they didn't have it. It's adaptable, as are all of the products I work with. They are compatible with the major platforms I encounter, which are Windows and Mac, as well as mobile devices such as iOS and Android. I don't have much opportunity to customize it other than to write a rule here and there to try to find something. And I have never been in a situation where I was forced to do something I couldn't. Malwarebytes, Sophos, and Fortinet, in fact, any product I will gravitate toward, will have a consistent development release cycle. Strictly in terms of cyber security, the release cycle should be quarterly, at most. It shouldn't be more frequent than that because, for one thing, keeping up with tech support is difficult. You are more likely to receive an incorrect response from the support team. It should not be any more frequent. In my opinion, the quarterly release cycle is ideal. This allows them to keep up with the market and the threats that exist in the market, as well as have enough time to run a reasonably developed test and release it to the public.
A while back a malicious program called DroidDream was found on the Google Marketplace. The thing about DroidDream is that it exploited a vulnerability that gave it root access. Now contrast how Google treats security software. Security applications are not allowed to have root access. The truth is that the most popular mobile platforms (and
Microsoft baked Windows Defender, the successor to Microsoft Security Essentials, into Windows 8/8.1 and 10, so users of those operating systems will never be without antivirus software. But users or Windows 7 and Windows Vista (which will received Microsoft security updates until April 2017) need to manually download Microsoft Security Essentials (opens in new tab) from Microsoft's servers. 2b1af7f3a8